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Dr.
Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341
e-mail: gcbii@siu.edu
Course Goal: To understand from a scientific point of view how/why we consume and the implications of this information for marketers.
No required textbook
Optional Lecture Guide: Lecture Guide for Consumer Behavior, Bruner, 2011 ed.
Course Prerequisite: You must be a junior to take this course. If the registrar does not show you to have junior standing (56 hours) you will be dropped from the course.
Course Schedule
| EXAM | LECTURE |
|
Test
1 |
Introduction |
| Demographics | |
| Culture | |
| Social Class | |
| Reference Groups | |
| Family | |
| Test
2 (April 3) |
Information Processing |
| Learning | |
| Motivation | |
| Personality, Self-Concept, & Lifestyle | |
| Emotions & Attitudes | |
| Test
3 (May 1) |
Problem Recognition |
| Search | |
| Alternative Evaluation | |
| Choice | |
| Outcomes | |
|
Final/Make-up
|
Comprehensive |
|
Comments: Dr. Gordon C. Bruner II Copyright © 2012, Dr. Gordon C. Bruner II |