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DR. BRUNER
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Dr. Gordon C. Bruner II
Office: Rehn Hall, Suite 229
Office Phone: 453-4341

e-mail: gcbii@siu.edu

Below, you will find links to lots of different sources of information that could be valuable in writing various business-type projects. The links are divided into the categories you see below based upon the specificity of the information you want.

Demographics & Psychographics
-links to basic information about people.

General Business
-links to a variety of basic information about businesses.

General Marketing
-links to a variety of basic information about marketing.

Promotion
-links to information related to advertising, personal selling, sales promotion, public relations, packaging, legal and other aspects of promotion.

Office of Scale Research
-located within the Department of Marketing at Southern Illinois University, this office is most well known for its association with production of the Marketing Scales Handbook series. The site provides the Tables of Contents for each of the five volumes that have been published. In addition, the OSR houses a few "technical reports" that deal with a variety of scaling issues.

Marketing Scales Database
-the MSD provides information about measures used in studying marketing-related activities, most notably, a database of scales that have been used over time in actual research. The MSD is also the home for the newest volume in the Marketing Scales Handbook series (V5).

MARKETING MAXIMS

So much of marketing is tentative and conditional; is there anything you can count on? Check out these simple yet bold statements that could radically affect how you conduct business.